Jack White, from the White Stripes, has created a song called Battle Cry that Ian Kinsler is using for his walk up music.
Apparently, Kinsler and White became friends about a year ago and are now in the baseball bat business as investor is Warstic.
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Flashin' Leather 
Not sure why but I thought this story was really cool so I had to check out the website. Havent decided what tshirt I’m going to squander on
Warstic.com
I thought it was pretty cool too. I like Jack White and I like him more now that I know he is a big baseball fan.